esports opening new commercial opportunities
New research from Nielsen shows esports have continued to expand rapidly in Australia and fans are showing exceptionally high brand recall of sponsors.
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Cricket Australia poaches AFL marketer for BBL role
Senior AFL marketer Alistair Dobson will take over from Kim McConnie as the new head of the Big Bash League, Cricket Australia has confirmed.
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Gold Industry Group furthers involvement in WA Netball
The Gold Industry Group has become the new naming rights partner of the West Australian Netball League, expanding its recent $5 million partnership with Netball WA.
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Ozito backs netball to reach DIY audience
Power tool maker Ozito has signed to become a key partner of the Melbourne Vixens for two years, and will feature on the team’s bib.
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End of Maccas deal ushers in healthy era for WAFC
Healthway has signed a partnership with the Western Australian Football Commission worth $400,000 to promote healthy eating and living choices across WA’s grassroots.
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Woodside extends co-major deal with Fremantle
Australian energy giant, Woodside has renewed its co-major partnership with the AFL’s Fremantle Dockers for a further three years, taking it to the end of 2022.
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Women’s coding event attracts strong sponsor support
Vogue Codes, a series of events aimed to encourage women’s involvement in the technology industry, has partnered with Westpac, Audi and Estee Lauder for its 2019 event.
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Bunnings Trade signs with Supercars
Bunnings Trade has signed on as the official building and trade supply partner to Supercars for the next two years.
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China Southern Airlines extends support for Young Artist Exchange; ANZ extends longstanding partnership with Tennis Australia
China Southern Airlines extends support for Young Artist Exchange; ANZ extends longstanding partnership with Tennis Australia.
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New basketball deal offers players more sponsorship opportunities
The NBL and the Australian Basketball Players’ Association have signed a new collective bargaining agreement, that raises players’ salaries and expands their ability to seek individual sponsorships and ambassador deals.
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