A new analysis of potential influencer earnings generated through Instagram by global rugby players has ranked Melbourne Rebels fly-half Quade Cooper and former player Nick “Honey Badger” Cummins as the third and fourth-highest earners respectively.
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The Sydney Roosters NRL club is on target for record sponsorship revenue of close to $8 million this year, says sponsorship and sales manager, Ryan Sansom.
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A major new Melbourne arts festival is being established, promising significant commercial appeal to sponsors because of its planned visibility to a mass audience.
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Aspen Pharmacare has become the latest partner of the Manly Warringah NRL club, in a deal seeing Aspen’s Zantac heartburn brand displayed on the back of the Eagles’ playing jersey.
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Sports management firm The Sports Group, whose clients include Daniel Ricciardo, Dylan Alcott and Tom Mitchell, will rebrand and expand its entertainment talent offering following a series of recent business successes.
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Experiential sponsorship activations have become a key way for Nissan and Coca-Cola Amatil to maximise their sponsorship value and challenge brand perceptions, according to a panel of senior marketers.
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SG Esports has partnered with leading League of Legends community group the Summoners’ Society in a move aimed at broadening its reach and attracting more aspiring gamers.
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Health insurer, nib, the joint major partner of AFL club, Richmond, has expanded its involvement to support the club’s inaugural AFLW team and the Richmond Women’s Football Program.
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Bankwest has decided to end its relationship with Western Force Rugby WA, after becoming a principal partner of the team last year.
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OVO expands broadcasting partnerships with Pro-Wrestling Australia; Deadly Choices partners with Queensland Rugby League.
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