Eagles AFLW signs co-major sponsor
Mining services company, Barminco, has become co-major sponsor of the West Coast Eagles’ AFLW team as it prepares to enter the expanded competition next year.
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Live Nation appoints new president of brand and marketing partnerships; ICC T20 World Cup 2020 goes with CHE Proximity
Live Nation appoints new president of brand and marketing partnerships; ICC T20 World Cup 2020 goes with CHE Proximity.
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Baseball to try innovative pay-for-performance approach for major sponsorship
Baseball Australia will pioneer a unique approach to valuing the naming rights for the Australian Baseball League, by charging potential partners according to the actual broadcast and digital reach the League achieves.
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NAB extends support of LGBTI+ in AFL partnership
National Australia Bank has extended its partnership with Pride Cup Australia, one of Australia’s largest LGBTI+ sport inclusion initiatives involving AFL clubs, until 2021.
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Netball NSW signs new equipment sponsor; podcast partnership launches
Netball NSW signs new equipment sponsor; Sportspeople Recruitment and NRG2Perform launch podcast partnership.
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Opera Australia achieves surplus for 2018
Opera Australia has recorded an operating surplus of $342,000 for 2018, largely driven by sponsorship and philanthropy.
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Telstra recommits to top-end museum and gallery
Telstra has extended its partnership with the Museum and Art Gallery of the Northern Territory for an additional three years, making it one of the longest running arts sponsorships in the country.
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Gertrude Opera signs new deals and renews key partners
Gertrude Opera, the opera company behind the Yarra Valley Opera festival has signed new sponsorships with Wilson Storage, and De Bortoli Wines and renewed and extended partnerships with gin distiller, Four Pillars, and bar/event space Madame Brussels.
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Allianz moves to top tier Olympic sponsorship
Allianz Australia has boosted its partnership with the Australian Olympic Committee and as part of the deal will provide a wide range of insurance cover for Australian Olympic teams for the next nine years.
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Ola continues to ramp up sponsorship activity
Global rideshare company, Ola, has become the official rideshare partner of the West Coast Eagles AFL team, after recently signing a similar deal with the New Zealand Warriors NRL club.
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