Rights holders wondering about the future of broadcast production and distribution need look no further than the pioneering technology used for the first time at the recent Sydney event of the international SailGP.
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Law firm Gadens has signed on as the official legal partner of the Gold Coast marathon.
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Supercars has partnered with esports leader Gfinity Esports Australia for the second Supercars Eseries.
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The Sydney Opera House is in the market for a new principal partner after Samsung decided to end its six-year partnership with the iconic venue.
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Hockey Australia has unveiled a new elite domestic league that will provide equal exposure for both mens and women’s teams for each of the seven teams that will compete.
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Road safety initiatives are starting to become an important source of sponsorship for a range of sports and arts rights holders.
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Netball Australia moved back into the black in the year to December, after solid gains in sponsorship revenue and improved income from Suncorp Super Netball.
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Sporting clubs including Bendigo Pioneers, Netball WA, Swimming Australia and Tickford Racing draw in new sponsors, re-sign existing deals. For further details, read on.
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The NRL and the World Surf League are among the latest sporting organisations to experiment with innovative rights deals that cater to the evolving needs of their consumers, the recent Sponsorship News Conference heard.
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Sponsorship and hospitality revenue rose 41% in 2018 for the Parramatta Eels, and helped improve the struggling club’s bottom line, which was still nearly $4 million in the red.
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