Iconic whisky brand walks on with Demons
Diageo brand Johnnie Walker will expand its partnership with the Melbourne Demons after a successful initial foray with the AFL side last season.
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"Sporting club of the future”: Crows CEO sets out future growth strategy
AFL side Adelaide is following an innovative strategy to diversify its revenue streams and this will include media production, digital marketing advisory services, and its esports and baseball divisions which are close to breaking even, says CEO Andrew Fagan.
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FAARES report highlights depth of alcohol support for NRL and AFL
The Foundation for Alcohol Research and Education has released research showing the depth of alcohol support for Australia’s leading winter sports, and ranking the major teams by their involvement with alcohol brands.
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Wests Tigers snare four new sponsors
The Wests Tigers NRL club has announced four new lower-tier sponsors.
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Melbourne A-League clubs make key commercial hires
A-League side Melbourne City and new A-League franchise, Western United FC have both made key appointments in their commercial teams.
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MKTG branches into sponsorship consultancy
MKTG Australia has landed Jaguar as a foundation client for its new sport and entertainment sponsorship arm, and agency chief Matt Connell has ambitious growth plans for the new division.
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Sydney Festival exec moves to agency side
Highly regarded events marketing specialist, Amy Maiden, will join the Australian arm of global entertainment marketing agency AKA, as its new chief strategy officer.
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Sharks announce CEO, new sponsors join sports arena
Cronulla Sharks announce new CEO; Porsche Carrera Cup signs new sponsors; Rip Curl extends with Surfing Victoria; Mattel's original activation with AFL Players Association. For further details, read on.
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Rugby Australia boasts successful 2018
Rugby Australia has today announced positive results for 2018 at its annual general meeting.
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Lions maintain early-season momentum with new sponsors
AFL side Brisbane has made several key additions to its sponsorship roster, securing new partnerships across technology, property development and FMCG brands.
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