Telstra ends Perth Fashion Festival naming rights tenure
The future of the 21st edition of the Perth Fashion Festival is unclear after long-term naming rights partner Telstra confirmed the "time was right" to end its sponsorship.Read more
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Mini to celebrate 60th anniversary by strengthening arts and cultural partnerships
Automotive brand Mini has signed an innovative new alliance with Australian Academy of Cinema and Television Arts, part of a wider cultural partnerships strategy that will make up a "fundamental part" of the brand's 60th anniversary.
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New partnership propels Royal Flying Doctor Service to new heights
A new partnership between QSuper and the Royal Flying Doctor Service will allow RFDS flight nurses to provide new training and care initiatives across Queensland.Read more
Dockers and Eagles combine for new derby naming rights deal
RAC WA will become the new naming rights sponsor of the AFL's Western Australian derby after signing new partnerships with the West Coast Eagles and Fremantle.Read more
"We've just scratched the surface": Infosys plots tennis data revolution
Infosys chief, Andrew Groth, says the global technology giant's partnership with Tennis Australia will serve as a proving ground for how big data and technology can combat disruption and improve customer engagement.
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TLA and US firm to activate Eels' Bankwest Stadium experience
TLA Australia and Game Changer MVP, a US-based multimedia entertainment company, have been appointed by the NRL's Parramatta Eels to create fan engagement and sponsor initiatives at the new Bankwest Stadium.Read more
Metricon naming rights renewal paves way for Suns growth
Metricon's stadium naming rights extension with the Gold Coast Suns will set the stage for a renewed focus on fan engagement and innovation at the venue – including one of the biggest craft beer forays in the AFL.Read more
Brand strategy needs to keep up with sports innovation: Boost Mobile
Boost Mobile's new partnerships with the World Surf League and Supercars team Garry Rogers Motorsport are "just the start" of its next marketing wave, says Boost Mobile chief Jason Haynes.
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Souths' tech focus continues with Safe2Pay partnership
South Sydney has struck a multi-year alliance with payment technology supplier Safe2Pay, which will feature on the NRL side's jersey after the company’s early experience with the club's B2B network delivered strong results.Read more
Australian sports generate $229 per-capita, Gemba finds
The AFL and NRL generate more revenue per-fan than any other professional sporting league in the world, outpacing even European football leagues and the NBA for commercialisation, according to new research from Gemba.Read more
