The Queensland Government has formally called for expressions of interest from "major national and international brands" as part of its plan to sell naming rights to the Gabba for the first time.Read more
Japanese probiotic brand Yakult has renewed ties with Super Rugby's Melbourne Rebels and the AFL's Essendon Bombers – becoming the latter's longest-serving sponsor in the process.Read more
Veteran sports administrator Michael Brown will step down from the top role at Geelong's GMHBA Stadium to become head of business and strategy at Live Nation's ticketing firm, Ticketmaster.Read more
The Newcastle Knights will play a series of regional games and don a limited-edition 'high-viz' jersey in 2019 as part of a long-term partnership extension with the NSW Minerals Council.Read more
Sponsorship sales agency International Quarterback has appointed former SEL commercial boss Matt Porm to a new senior role and is set for further new hires as part of ambitious expansion plans.Read more
This year's Sydney Gay and Lesbian Mardi Gras parade returns this weekend with a record number of partners and a raft of innovative approaches to sponsorship leveraging.Read more
The AFL and TLA have secured Puma, Open Universities Australia, Telstra and naming rights partner NAB as major partners of the 'NAB League', an overhauled nation-wide Australian Rules pathways program.Read more
Leading partnerships consultant Kate Dezarnaulds and new QMS Sport CEO Mark Pejic, the former chairman of IPG Mediabrands, are among the latest speakers to join next month's blockbuster Sponsorship News Conference.Read more
The NRL posted a $46 million surplus from revenue of nearly $500m in 2018, underpinned by record commercial revenue in the first full year of its ambitious in-house digital and sponsorship strategy.Read more
Queensland Rugby League has scored two major partnerships, including a long-term deal with BHP, as it starts to roll out a new commercial strategy.Read more
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