Wildcats benefit as MATE moves to lift rate of recognition
MATE has deepened its push into Western Australia by boosting its Perth Wildcats deal to further build brand recognition and connect with basketball fans in the state.
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Sharks check out for Panetta Mercato as new pathways backer
The NRL’s Cronulla Sharks signed Panetta Mercato as sponsor of its pathway squads for 2026 and 2027.
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McDonalds orders bigger helping for Brisbane Lions
The Brisbane Lions have extended McDonalds for another five years to 2030.
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Budget Direct explains thinking behind Dolphins front-of-jersey upgrade
Budget Direct has expanded Dolphins deal for 2026 and its group CGO, Jonathan Kerr told Sponsorship News the brand wanted to deepen a long-term partnership that has become a core part of its sports portfolio.
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Allianz promises to ‘fly higher’ in new West Cost Eagles sponsorship
West Coast Eagles have signed Allianz Australia in a four-year deal covering its AFL, AFLW and Wheelchair Football programs.
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Melbourne Cup Carnival posts strongest growth figures since 2018
The Victoria Racing Club (VRC) delivered a strong performance at the 2025 Melbourne Cup Carnival, attracting 286,746 attendees to Flemington.
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Bulldogs barking up the right tree for Geely Auto Australia sponsor first
The Canterbury-Bankstown Bulldogs have signed Geely Auto Australia in a three-year deal.
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Tennis West aces juniors apparel deal with Sussx Sports
Tennis West has signed Sussx Sports as apparel partner to its junior state teams.
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Erebus Motorsport puts TotalEnergies name on livery for Supercars finals
Erebus Motorsport has assigned naming rights to TotalEnergies for the final two rounds of the 2025 Repco Supercars Championship.
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