New-look AFLX scores realestate.com.au naming rights deal
REA Group's realestate.com.au will become the title sponsor of the new AFLX competition as part of a wide-ranging new partnership with the AFL.Read more
More latest news - page 700
Optus makes big AFL play with Crows principal deal; Toyota renews
The Adelaide Football Club has completed the biggest restructure of its sponsorship assets in years, signing a big new partnership with Optus and renewing Toyota in a long-term extension.Read more
Rebels savaged for "tone deaf" Thai Airways sponsorship
The Melbourne Rebels will "engage directly" with Thai Airways regarding the detainment of Australian footballer Hakeem Al-Araibi after a social media backlash over the Super Rugby side's new sponsorship with the airline.Read more
BKT targets passion points in global sponsorship campaign
Australia has emerged as a key regional sponsorship market for Indian tire manufacturer BKT, with managing director Lucia Salmaso saying the company's partnership with the Big Bash League is just the start of a long-term strategy.Read more
"New era": Supercars heats up with Walkinshaw; Tekno title deals
The 2019 Supercars Championship grid has started to take shape, with two teams revealing naming rights partnerships and Ford unveiling its next-generation Mustang.Read more
M.J. Bale expands Rugby Australia partnership
Rugby Australia has struck a long-term sponsorship with clothing company, M.J. Bale, covering all the sport's national teams.Read more
Kia and ANZ Bank reap rewards from Australian Open alliances
Kia's huge Australian Open sponsorship investment has cemented its appeal with tennis fans, according to new research which has found the car-maker is the brand most associated with the grand slam by a wide margin.Read more
Optus expands footy focus with WAFL naming rights
Optus will replace McDonald's as the new naming rights partner of the West Australian Football League and become the inaugural title partner of the WAFL's new women's competition.Read more
MKTG appoints new strategy and marketing boss
Former AFL and Moonee Valley Racing Club sponsorship executive, Blair Crouch, has joined MKTG in a new role leading strategy and marketing.Read more
SN Insight: Five sponsorship trends that we’re NOT talking about
As the sponsorship industry gears up for a new year, the industry will be flooded with '2019 trends' reports. However, the most significant changes to sponsorship are already happening at an organisational level, says Sponserve commercial manager, Daniel Ferguson-Hill.Read more
