RMIT University will become the first-ever sleeve sponsor of the Melbourne Renegades in one of several new partnerships announced to coincide with the start of the new Big Bash season.Read more
A focus on collaborative partnerships and creative approach to activations has helped the Sydney Festival retain a host of key sponsors and secure several new alliances for its 2019 edition.Read more
West Coast has secured two inaugural sponsors for its AFL Women's team, with BHP and Edith Cowan University to support the Eagles side when it enters the AFLW in 2020.Read more
Aggressively-expanding outdoor media and sports business QMS has emerged as the likely buyer for TLA Australia in a deal that will consolidate two of Australia's largest sports marketing agencies.Read more
Vegemite marketing manager Matt Gray says the iconic brand is thinking smarter and more creatively about activating its Australian Open alliance, its largest-ever sporting sponsorship.Read more
Fairfax Events has secured partnerships with Amazon Prime, Kathmandu and returning naming rights sponsor American Express for its Openair Cinemas national event series.Read more
The Essendon Bombers and Colonial Brewing Company have agreed a multi-year partnership renewal after the AFL's first craft beer sponsorship generated strong results for both parties.Read more
Amart's top-tier alliance with the Essendon Bombers will be just the start of a pivot to sponsorship that will see Amart adopt a more strategic, targeted and "mature" new marketing approach, says CEO Lee Chadwick.Read more
Netball Queensland will enter 2019 with its strongest-ever roster of sponsors after signing new deals with five partners and locking in renewals with three of its biggest backers, Coca-Cola, the University of Queensland and AVJennings.Read more
Surf Life Saving Australia will roll out its first national rescue drone program this summer after Westpac expanded its existing partnership to back the initiative.Read more
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