Emotional connection with women's sport more important than reach
Women's sport sponsorship delivers outsized positive consumer sentiment, despite reaching smaller audiences than other sponsorships, according to new industry research.Read more
More latest news - page 710
SponServe acquired by US sports-tech group
New York-based sports software firm Kore Software has acquired Australian sponsorship technology startup SponServe.Read more
Suns upsell Austworld to HQ naming rights partnership
Wholesale plumbing supplier Austworld has renewed and extended its Gold Coast Suns alliance to become the inaugural naming rights partner of the AFL side's elite training and administration facility.Read more
Healthway makes a return to surf sponsorship
Western Australian health promotion body, Healthway, has returned to surf sponsorship through a new deal with Surfing WA.Read more
Crouch to leave the Valley after executive restructure
Respected sports administrator Blair Crouch will depart the Moonee Valley Racing Club following a restructure which has seen former Essendon and VRC executive Rozalee Erceg join the organisation.Read more
Ironman picks up momentum with four new alliances
Ironman Oceania has locked in four partnerships across various different events and assets, including an alliance with Lexus and a new apparel brand founded by Mark Webber.Read more
Asian ties bear fruit as Wanderers sign Thai Airways deal
Three A-League clubs have scored key partnerships this week, headlined by Thai Airways linking with the Western Sydney Wanderers.Read more
Pepper extends co-major deal as Saints sponsorship rises
St Kilda added more than $600k in new sponsorship revenue in 2018, but "poor on-field performance" limited the club to a smaller than projected surplus, said CEO Matt Finnis.Read more
Tia Maria inks Moonlight Cinema partnership for experiential play
Alcohol brand Tia Maria has secured a new partnership with Moonlight Cinema in a move which makes it the exclusive spirits partner of the national event series.Read more
PwC agrees "ground-breaking" Melbourne Rebels deal
Professional services giant PwC has signed a long-term partnership with the Melbourne Rebels, handing the Super Rugby team a much-needed sponsorship win.Read more
