Port Adelaide and St Kilda will play an annual premiership game in China until at least 2022 after the Victorian Government committed to a "unique" investment and trade partnership with the Saints.Read more
Fast-growing internet service provider, Superloop, will use its new naming rights partnership with the Supercars' season-opening Adelaide 500 to launch its consumer broadband product.Read more
Cricket Australia has emerged from a turbulent twelve months with record revenue of $399 million in 2017-18, with a successful sponsorship restructure one of the financial year's highlights.Read more
Kerrie Mather, the newly-appointed CEO of the Sydney Cricket and Sports Ground Trust, has identified fan engagement and improving relationships with tenant clubs and sporting organisations as her key priorities.Read more
Woolworths will leverage its status as official fresh food partner of the Australian Olympic and Paralympic Committees across its national supermarket footprint after signing new deals with both organisations today.Read more
The New Zealand Warriors will attempt to lure a replacement shorts partner for Suzuki by only charging the new sponsor if the team wins.Read more
Geelong has locked in top-tier sponsors for all of its inaugural AFL Women's on-field assets, after securing expanded deals with Ford and Deakin University.Read more
Wealth management firm Shaw and Partners has expanded its partnership with the Manly Sea Eagles, while a key sponsor has agreed an extension with the NRL's Bulldogs.Read more
NSW Rugby chief executive Andrew Hore says the redevelopment of the Waratahs' traditional home ground at Moore Park will give the club a chance to broaden its fan and sponsorship base into new areas of the state.Read more
ALDImobile, the low-cost mobile arm of supermarket giant Aldi, has signed a wide-ranging alliance with the NBL focused on the code's digital assets and the NBL 3x3 Hustle.Read more
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