PwC sponsors university esport tournament
The Australian Esports League has signed PwC Australia as a major partner for its AEL University Cup.Read more
More latest news - page 720
Sponsorship revenue surges for Sydney Mardi Gras
Sydney's Gay & Lesbian Mardi Gras generated almost $3 million in sponsorship revenue in 2018 and the event posted a record overall result thanks to growth in both commercial support and ticketing income.Read more
Golf Australia strategy set to deliver sponsorship boost
Golf Australia chief executive, Stephen Pitt, says the sport's new centralised governance structure will help generate a "significant" uplift in sponsorship revenue.Read more
AFC partnership extends to full major for Victory
Metricon Homes has stepped up to become the principal partner of the Melbourne Victory A-League club, after first partnering with the team for its AFC Champions League campaign earlier this year.Read more
Pentanet replaces Healthway as Perth Wildcats principal partner
Perth internet company, Pentanet has become a major sponsor of the Perth Wildcats NBL team and will receive branding on the front of the players uniforms as part of one year deal with options.Read more
National Storage to replace Autobarn for Triple Eight in NZ Supercars round
Self-storage chain, National Storage, will take over from Autobarn as the key sponsor of Craig Lowndes's Triple Eight Race Engineering number 888 Holden Commodore for the upcoming Auckland SuperSprint in November.Read more
Huge new deal lifts Australian Open to $150 million business in China alone
Tennis Australia's new sponsorship deal with big distiller Luzhou Laojiao is a "game-changer" for the Australian Open and will help push the tournament past $150 million in revenue generated from China alone, says TA chief revenue officer Richard Heaselgrave.Read more
JD Sports expands Wanderers deal and becomes co-major
Multinational streetwear retailer JD Sports has expanded its sponsorship with the Western Sydney Wanderers and will be the club co-major sponsor and front of shirt partner for the Hyundai A-League 2018/19 season.Read more
Melbourne Festival retains heavyweight sponsor line-up
On the back of a unique partnership with the Royal Botanic Gardens Victoria, the Melbourne International Arts Festival has announced a range of new and renewed corporate partners.Read more
QMS gathers momentum with NFL deal; acquires European sports tech firm
QMS Sport, the Australian LED and sports technology agency, has splashed almost $50m on acquisitions as part of its plan to become "one of the world's leading diversified sporting companies," says CEO Barclay Nettlefold.Read more
