The first season of West Coast's tenancy at Optus Stadium has seen it double its corporate hospitality offering and drive stronger ROI for sponsors, but commercial boss Tony Haselhurst says the club has "only scratched the surface" of the possibilities of a connected stadium.Read more
MG Motor has signed its first major sponsorship since the Chinese-owned company launched in Australia, agreeing a three-year alliance with the National Basketball League.Read more
Australian casino and hotel operator Star Entertainment has appointed four senior marketing executives to new roles, including ex-NBN partnerships boss, Anthony Cohen, who becomes Star’s new sponsorship chief.Read more
Simply Energy will roll out a long-term grassroots partnership with the Western Australian Football League to promote its recent entry into the WA market.Read more
Foxtel has appointed Diageo's former marketing and innovation director, Adam Ballesty, to lead its sports marketing department in a pivotal period for the pay-TV provider.Read more
Sports marketing agency TLA Worldwide will replace departing executive chairman Bart Campbell with a former CEO of Tottenham Hotspur and the group will commission a strategic review after revealing that its financial results would take a "significant" hit in 2018.Read more
The Western Australian Cricket Association has agreed a new partnership with Murdoch University following a strong 2017-18 financial result in which all commercial revenue streams rose sharply.Read more
The National Basketball League has taken a "novel" route in pursuing unpaid sponsorship fees from a Silicon Valley energy firm, whose Australian subsidiary has been shut down after leaving the Brisbane Bullets $550,000 out-of-pocket.Read more
The strategic importance of sport content for telcos is "unmistakable", according to a new study from Deloitte, which found that access to digital entertainment influences the purchase decision of 70% of consumers.Read more
National commercial painting firm BBC Painting will become the new lower-back sponsor of the Brisbane Roar after signing a multi-year deal.Read more
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