Rugby Australia marketing and digital boss, Adam Freier, says the willingness of sponsors to get involved in strategic thinking and long-term organisational planning has been the "single biggest change in sport over the last five years."Read more
The Melbourne Food and Wine Festival has extended relationships with presenting partner Bank of Melbourne and the Victorian Government as it prepares for an extended 2019 program.Read more
Brisbane has taken a new tack in commercialising its NRL Women's outfit, upselling National Storage to its jersey-front and signing six more sponsors for the NRLW inaugural season.Read more
Treasury Wine Estates brand Seppelt has signed on as the naming rights sponsor of Victoria Racing Club's Stakes Day, the closing event of the Melbourne Cup Carnival.Read more
Athletics Australia has strengthened its leadership team with two key appointments, including the addition of long-time AFL and racing executive, David King.Read more
With less than a month until the Sponsorship News Conference returns to Brisbane, time is running out to grab your tickets and join speakers from Westpac, MinterEllison, Queensland Ballet and more.Read more
ISPS Handa has renewed its naming rights partnerships with two of Australia's highest-profile golf tournaments, Melbourne's World Cup of Golf and the World Super 6 Perth.Read more
The Australian Museum has struck innovative partnerships with Bunnings and Fyna Foods to promote and fund an ambitious national campaign, also backed by IBM.Read more
Touch Football Australia will post significant commercial revenue growth this year after signing seven new corporate partners in the first half of 2018, says CEO Steve Mitchell.Read more
Alcoholic beverages multinational Lion has partnered with the Gold Coast's Pan Pacific Masters Games in a wide-ranging deal that includes naming rights to several marquee events.Read more
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