Optus will branch into esports for the first time after its parent company, Singapore telecommunications giant, Singtel, unveiled plans for a major new tournament spanning the Asia-Pacific region.Read more
US-based businessman and sports investor Romie Chaudhari has secured the National Basketball League's first expansion licence, saying he expects the league to become a "global entertainment product" in coming seasons.Read more
Superannuation fund, Australian Ethical, has signed on as a key partner of Bangarra Dance Theatre and 'Dark Emu', the Indigenous arts company's major 2018 production.Read more
American Express and David Jones have both extended partnerships with Vogue Fashion's Night Out, which has also signed a new alliance with premium Diageo gin brand, Gordon's.Read more
Nova Entertainment will combine with experiential agency Habitat Media to create a new full-scale live events and partnerships firm, EXP, building on its recent events and esports investment.Read more
OVO has inked a long-term renewal with the 400 Thunder drag-racing competition after the first year of its deal delivered "exponential growth", with the challenger telco also unveiling plans to accelerate its sponsorship campaign.Read more
Chemist Warehouse will become the first Women's NBL naming rights partner in three years and the major partner of the Opals women's national team as part of a major new deal with Basketball Australia.Read more
Former Sydney FC head of commercial Nic Barbato has been recruited by his former boss, Tony Pignata, to take up the top sponsorship and strategy position at the A-League's Perth Glory.Read more
Multinational law firm DWF has expanded into sports and entertainment law practice with the appointment of sports specialist Mathew Jessep as director.Read more
Esports broadcasting platform Twitch has driven strong fan engagement and viewership for the inaugural series of the Gfinity Elite Series while also offering a steep learning curve in the challenges of esports sponsorship, says Gfinity boss Dominic Remond.Read more
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