The Australian Ballet has revealed that principal partner Telstra renewed its long-running sponsorship in 2017, in a year in which the national ballet maintained its strong commercial revenue growth.Read more
Japanese property group Mitsubishi Estate will become the new principal partner of all Wallabies home tests until 2020 as part of a major new deal with Rugby Australia.Read more
Casino and resort operator Aquis will venture into esports arena development, talent management and partnerships as part of a joint-venture with sports marketing firm Executive Sports and Entertainment.Read more
ASX-listed craft brewery Gage Roads has signed a long-term partnership with Cricket Victoria and its two BBL franchises as it expands its "brand-in-hand" sponsorship strategy.Read more
Sponsorships by superannuation funds are likely to come under closer scrutiny, with the Productivity Commission recommending that funds be required to provide a "robust business case" to ASIC for promoting themselves through sponsorship.Read more
AFL side North Melbourne has signed new partnerships with firms from the banking and insurance sectors to maintain its strong start to the 2018 season.Read more
Carlton & United Breweries brand Stella Artois will take the reins from BMW to become the new naming rights sponsor of Melbourne Racing Club's prestigious Caulfield Cup Carnival.Read more
The Queensland Rugby League has made its commercial manager redundant and will hand sponsorship and strategy duties to a new chief operating officer as part of an organisational restructure.Read more
The Cronulla Sharks have settled a dispute with a disgruntled former sponsor, but a second controversy has flared with stadium naming rights sponsor, Southern Cross Group Services.Read more
The Star Gold Coast casino and hotel has signed on as the new naming rights sponsor of the Magic Millions Carnival, filling a twelve-month gap left by Jeep.Read more
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