> Nissan to end factory support of Supercars
> Monster renews AUS X-Open naming rights deal
> UK Formula 1 team appoints Gemba's Turnstile to value sponsorships
> West Coast and Brisbane Marketing the latest to add properties to the SNMarketplace
> Former Sydney FC boss takes Glory reins
> Indigenous services group signs two NRL partnershipsRead more
Sydney Dance Company has recruited Zoë Cobden-Jewitt, the long-serving development director of Bell Shakespeare, to head its commercial partnerships and philanthropic teams.Read more
Socceroos naming rights sponsor Caltex will rebrand selected outlets around the country as part of a massive World Cup activation effort, while two global brands have also launched local campaigns to capitalise on the tournament.Read more
A new alliance between Museums Victoria and Powershop will be activated with a wide-ranging stakeholder engagement campaign that demonstrates the importance of backing up brand fit with action, says MV's partnership manager.Read more
Former Pandora and Woolworths marketing chief Nicole McInnes has been lured to OVO by the challenger telco's innovative content partnerships strategy, which she says is on the verge of cracking the ROI code.Read more
Netball Australia's sponsorship revenue rose by almost $8.5 million in the inaugural year of Super Netball, aided by major deals with Suncorp and Samsung and an innovative broadcast structure.Read more
Two of the Fremantle Dockers' biggest sponsors have taken the unprecedented step of issuing a joint statement asking the club to explain what actions it had taken to improve its culture following a number of complaints by its staff.Read more
The Australian Athletes' Alliance has strongly condemned a little-noted measure in the 2018 Federal Budget which proposes to change the tax rules covering licensing of the image rights for "high profile individuals such as sportspeople", saying the move would have dire consequences for Australian sport.Read more
Football Federation Australia has appointed MKTG as its digital commercial agency on a wide-ranging brief that will cover the code's new technology properties and strategy.Read more
Telstra has expanded its sports streaming portfolio to include football, today announcing it will live-stream all A-League fixtures until 2023 and combine with Football Federation Australia for a raft of new digital, tech and data projects.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.