AFL unveils esports push with Riot Games joint-venture
The AFL has made its long-awaited esports entry, today announcing a new state of origin-style esports tournament as part of a joint-venture with esports developer Riot Games.Read more
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Hawks hire Collingwood commercial boss for newly-created CCO role
Ashley Klein, Collingwood's long-term commercial and partnerships boss, is set to leave the Magpies to become Hawthorn's first chief commercial officer.Read more
Samsung extends Questacon partnership
Samsung's recent sponsorship resurgence has continued, with the consumer electronics giant today renewing its major partnership with Canberra science and technology museum, Questacon.Read more
Western Force sign Toyota amid heightened World Series Rugby interest
The Western Force and Toyota will join forces ahead of the inaugural World Series Rugby tournament, which has secured last-minute broadcast deals with the Seven Network and Fox Sports.Read more
Sea Eagles boss seeks PM intervention to save major partner
Manly Sea Eagles club bosses are lobbying to save their major sponsor, and have written to Prime Minister Malcolm Turnbull asking him not to legislate the gambling company out of existence.Read more
Mastercard launches innovative activation for Fashion Week
Mastercard will roll out a major activation featuring augmented reality and other new technology as part of its new partnership with IMG's Mercedes-Benz Fashion Week AustraliaRead more
Rebels shore up financial health with major new sponsorship
The Melbourne Rebels will launch a suite of new community engagement programs as part of a new partnership, which Rebels boss Baden Stephenson claims is the largest in Super Rugby history.Read more
WSL taps Surfing Australia boss to head up local office
The man behind Surfing Australia's commercial and digital transformation, CEO Andrew Stark, will join the World Surf League as its first Australian boss.Read more
Eels sign Amart partnership to finalise apparel assets
Amart Furniture has agreed a multi-year partnership to feature on the jersey and shorts of the Parramatta Eels, locking away the last of the NRL club's on-kit assets for 2018.Read more
Google exec to join FFA in senior commercial role
Football Federation Australia has appointed ex-Google and Nestle executive, Sam Christou, as its new general manager of commercial development.Read more
