Netball Australia has overhauled its executive structure and placed a new emphasis on partnerships, digital and data as part of a new "future-focused" strategy which will keep the code at the forefront of women's sport, says CEO Marne Fechner.Read more
Ford will return to the Supercars grid in partnership with two teams from 2019, today unveiling plans to introduce the Ford Mustang into the racing category from next season.Read more
With less than a month to go until the next Sponsorship News conference, here are five compelling reasons to attend Melbourne's only industry event of 2018.Read more
Five new sponsors have signed on with the ACT Brumbies in the opening weeks of the 2018 Super Rugby season covering sectors including banking, energy and law.Read more
Commonwealth Games organisers have revealed the event beat its sponsorship targets to generate $91 million in revenue, though the strong result has not stopped GC2018 chairman Peter Beattie from taking a parting swipe at Australia's big banks for failing to join the party.Read more
Paint icon Dulux and watercraft multinational BRP have both signed long-term partnership renewals with Surf Life Saving Australia.Read more
Etihad Stadium will be transformed into a "state-of-the-art entertainment venue" and a host of AFL clubs will receive infrastructure boosts as part of a $500 million commitment to sport outlined in the Victorian state budget.Read more
Cricket Australia's $1 billion-plus media rights deal could have important knock-on effects for sponsors by reducing free-to-air audiences as more matches move to paid or digital platforms, say media analysts.Read more
Tyrepower will become the official coaches' partner of Port Adelaide until at least 2021 as part of an extended deal with the AFL side, which has also secured an increased commitment from a leading wine supplier.Read more
The World Surf League's Margaret River Pro will go forward without a naming rights sponsor in 2018, with WA Government agency Healthway stepping back from its decade-long title partnership.Read more
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