Craft beer entrant signs second sports sponsorship
Brick Lane, a new independent brewery backed by several major sports stars and senior business executives, has agreed a new partnership with the Melbourne Rebels.Read more
More latest news - page 761
"Watch this space" – AFL hints at end of Etihad naming rights deal
AFL chief executive Gillon McLachlan has refused to be drawn on whether the code will seek a renewal of its Etihad Stadium naming rights or go 'clean-skin' now that it controls the venue.Read more
Bullying inquiry costs and Telstra ambush marketing case costs AOC $2 million
The Australian Olympic Committee has revealed it spent more than $2 million on legal costs and dispute resolution in 2017 due to its unsuccessful court battle with its former sponsor Telstra, and the high-profile claims of bullying in the organisation.Read more
Blundstone and Powershop marketing bosses added to Sponsorship News line-up
The heads of marketing at two of Australia's most innovative brands will discuss their sponsorship strategies and the future of partnerships at next month's Sponsorship News Conference in Melbourne.Read more
Seven's GC2018 broadcast off to strong start as sponsors roll out campaigns
Seek, Optus and a raft of other Commonwealth Games sponsors have kicked off activations to coincide with the launch of the Gold Coast event, which delivered a ratings win for Seven with the opening ceremony.Read more
Nexba to sponsor world-first drone rescue program
Nexba, the fast-growing 'anti-sugar' beverage company, has partnered with Westpac Life Saver Rescue's innovative drone rescue initiative.Read more
Rugby Australia signs two new partnerships
Koala, a leading mattress company known for its innovative marketing strategy, has agreed a long-term partnership with Rugby Australia.Read more
NBL sets new records in 2017-18 season
The National Basketball League has set a new attendance record for its grand final series, on top of strong growth in both broadcast and match attendance through the 2017-18 season. The League also added some key new sponsors during the season.Read more
Demons CEO confident club can replace pokies revenue after gaming exit
Melbourne FC has unveiled plans to end its involvement with poker machines in a move that will cost the club $11.6m in gaming-related revenue, but Demons CEO Peter Jackson is confident the shortfall can be more than replaced by new initiatives.Read more
Australian Turf Club scores blue-chip naming rights sponsors
The Australian Turf Club has signed a trio of major new partnerships, with a real-estate firm, a premium retailer and a multinational automotive brand taking over naming rights slots for several Autumn Carnival races.Read more
