AMEX returns to Vivid as Samsung signs on
Vivid Sydney has promised its largest-ever festival in 2018, launching its program of activities along with a new sponsorship with Samsung and a renewed deal with American Express.Read more
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AFL clubs add $16 million in new sponsorship revenue for 2017
Collingwood has overtaken the Sydney Swans as the biggest sponsorship earner among the top sports clubs, with revenue of $18.9 million in 2017, a year in which all but four AFL clubs increased sponsorship revenue.Read more
Kangaroos set for growth after locking in five deals
North Melbourne will turn its attention to AFLW and digital revenue growth after securing three new sponsors and renewing ties with two more on the eve of the 2018 AFL season.Read more
Esports fans broadly supportive of sponsors: Nielsen
Half of esports fans like seeing corporate sponsors back the emerging medium, with just one in five holding negative attitudes towards esports sponsors, according to new research from Nielsen Sports.Read more
Biennale of Sydney extension underlines Hyundai’s commitment to art
Hyundai has renewed its major partnership with the Biennale of Sydney, with global CMO Won Hong Cho saying the partnership underlines the car-maker's global commitment to art.Read more
Hot Wheels continues sponsorship spree
Hot Wheels Car Care, a new range of products under licence from Mattel, will enter the Australian market with a raft of new sporting partnerships.Read more
Infiniti looks for brand boost with $1m-plus Demons partnership
In a major coup, Melbourne Football Club has enticed Nissan's luxury car marque, Infiniti, to fill its automotive partner vacancy for the 2018 season.Read more
Demetriou drafted to advise NBL on broadcast and AFL tie-ins
Former AFL chief executive Andrew Demetriou has been tapped to co-chair the National Basketball League's 20-person advisory group and will look to build a stronger broadcast presence for the sport and examine the potential ownership of NBL franchises by AFL clubs.Read more
NRMA urges Broncos to act as Lodge controversy grows
Brisbane Broncos principal partner NRMA Insurance has labelled the behaviour of Broncos player Matt Lodge as "unacceptable" and urged the club to resolve the situation.Read more
"Our focus on entertainment has never been stronger": F1 fuels growth
The Australian Formula 1 Grand Prix is set to be the biggest race in a decade after "unprecedented" growth in luxury ticketing options and the addition of more than 15 new sponsors, says sales and marketing chief, Corina Black.Read more
