Kennett savages AFL expansion plans
Outspoken Hawthorn president Jeff Kennett has criticised the AFL's commitment to international expansion, saying that efforts to grow the game in China are a "waste of time and money."Read more
Outspoken Hawthorn president Jeff Kennett has criticised the AFL's commitment to international expansion, saying that efforts to grow the game in China are a "waste of time and money."Read more
The World Surf League has scored new partnerships with Australian telco Boost Mobile and low-cost airline AirAsia to kick off its string of local championship events in 2018.Read more
The Australian Sports Commission has made a pair of senior marketing hires and scored a major new partner to support the development of female executives in sports management.Read more
Boral has signed on as the official touring partner of Bangarra Dance Theatre, Australia's leading Indigenous dance company.Read more
St George Bank will return for a fourth year as the top-tier partner of TEDxSydney, which has also signed new partnerships with H&R Block and Viostream.Read more
Big-spending health insurer, Westfund, has signed its fifth sports sponsorship for 2018 and its first in the AFL, linking with the GWS Giants.Read more
Accor has committed to its National Rugby League sponsorship until the end of 2021 as part of a major renewal which will also see the hotel giant support the code's Indigenous program.Read more
Holden says its partnerships strategy won't be affected by the departure of sponsorship boss, Emma Pinwill, who has joined Renault as marketing director, though it has chosen not to hire a replacement.Read more
St Kilda has signed an inaugural major partner for its women's football program, despite being two years away from its inclusion in the AFL Women's competition.Read more
Independent full-service agency Kate & Co has been appointed to work on sponsorship and brand campaigns for San Pellegrino as the luxury drinks brand finalises leveraging plans for several major event partnerships.Read more