Cricket NSW promotes Hawkins to Sixers' top role
Sydney Sixers marketing and communications leader, Jodie Hawkins, has been promoted to lead the Big Bash franchise following the departure of Dominic Remond.Read more
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Record portfolio for GC2018 after three sponsor additions
The 2018 Gold Coast Commonwealth Games has secured three new sponsors, meaning the tournament now has more partners than any of its predecessors.Read more
KPMG eyes slice of sponsorship valuation pie with new advisory
KPMG has appointed agency veteran and former Zenith managing director, Karen Halligan, to lead its new media value advisory practice.Read more
Sponsorship spurs QRU's financial turnaround as strategy pays off
Queensland Rugby Union's long-term project to build sponsorship value around grassroots and community programs paid off in 2017, with sponsorship growth leading it to a surplus despite poor on-field performances.Read more
BMW loses key staffer amid scaling-back of sponsorships
Stuart Jaffray, the architect of several high-profile BMW sponsorships, has left his role in the same week as the German car-maker ended one of its longest-running local partnerships.Read more
Four Supercars teams lock in principal partners
Supercars teams have scored a flood of sponsorships ahead of the 2018 Championship season, with Nissan Motorsport winning a new naming rights backer and three others re-signing top-tier deals.Read more
QMS plots sport expansion after new signage deals
Outdoor media company QMS plans to capitalise on strong revenue growth from its sports department with more content and acquisitions as it seeks to become Australia's largest sports media rights holder, says its CEO.Read more
Commercial revenue steady for WA's AFL teams before Perth Stadium move
Both the Fremantle Dockers and West Coast Eagles saw mixed commercial results in 2017, but the move to the state-of-the-art Perth Stadium is set to boost sponsorship prospects.Read more
Wanderers snag JD sports as first esports sponsor
Multinational streetwear retailer JD Sports has become the first dedicated club-level sponsor for the A-League's inaugural esports venture, which has also been globally sanctioned by EA Sports.Read more
Surfing Australia lines up national Hyundai alliance
Hyundai will replace Toyota as the official car sponsor of Surfing Australia in a wide-ranging new partnership which will be used to showcase its range of SUVs.Read more
