Live sport a key attraction for customers, says Telstra
Telstra will leverage its booming sports streaming audience by expanding coverage of the AFLW, and has secured rights to live-stream all matches on a new digital app.Read more
More latest news - page 777
Study Loans finds its sponsorship audience in esports
Study Loans, a student loan provider and fintech company, has become the latest brand to throw its hat into the esports ring, through a comprehensive partnership with Avant Gaming.Read more
Influx of insurance deals as AFL clubs get business done early
One-third of the clubs in the AFL are set to enter 2018 with new top-tier or co-major sponsors, with six clubs clinching deals totaling more than $8 million this off-season.Read more
Hisense Arena likely to go "clean-skin" as Government rules out deal
Naming rights to the 11,000-seat Hisense Arena at Melbourne Park are up for grabs after Hisense exited its deal and the Victorian Government refuted reports it was bidding to sponsor the facility.Read more
TAL rolls out national campaign to support charity partnership
Life insurance multinational TAL will use its new partnership with the Royal Flying Doctor Service as a centerpiece of its first major advertising campaign in Australia.
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Supercheap Auto revs up Supercars deal
Supercheap Auto will return as naming rights sponsor of Chaz Mostert's Supercars entry for two more seasons, and the retailer's managing director says race wins are secondary to the partnership's off-track results.Read more
Demons' principal partnership to build Zurich brand: CEO
Insurance multinational Zurich will replace AHG on the front of the Melbourne Demons' guernsey until 2021, the AFL club has confirmed.Read more
ASC poaches Rugby Australia executive for partnerships role
The Australian Sports Commission has finalised its new-look management team, appointing a former Rugby Australia and Cricket Australia executive to lead its business and partnerships department.Read more
GreenEdge's development team scores naming rights deal; Tour Down Under loses iiNet
Australia's top-tier cycling outfit, GreenEdge, and largest annual race, the Tour Down Under, have both snagged new sponsors.Read more
Innovation pays off for PGA as Super 6 sees sponsor full house
The PGA of Australia's World Super 6 now boasts 100% sponsorship retention after almost a dozen blue-chip brands, led by Subaru and Emirates, renewed their deals.Read more
