Tennis Australia chief revenue officer Richard Heaselgrave has outlined ambitious plans to boost the Australian Open's sponsorship revenue, starting with the tournament's first-ever "virtual sponsorship assets" for Chinese audiences in 2018.Read more
Sydney FC has secured a forex trading firm as principal partner for its 2018 Asian Champions League campaign, while the A-League side's commercial chief is set to depart the club.Read more
> Swans post seventh-straight profit
> AFL appoints China and India strategy chief
> Holden signs on to sponsor Tropfest
> M&C Sport & Entertainment general manager exits
> Netball Victoria links with Mapei
> Prodrive to rebrand as Tickford RacingRead more
Hawthorn has secured a significant renewal with Adidas in one of the AFL's richest apparel deals, which now underpins almost three-quarters of the club's total on-field merchandise sales.Read more
The Australian Olympic Committee has completed its staff restructure with two executive hires, including an updated communications role which will work more closely with sponsors.Read more
The NRL's Gold Coast Titans has moved quickly to capitalise on its new ownership, with the club unveiling a new principal partner just days after being sold to a local consortium.Read more
Optus has snagged mobile rights to a raft of upcoming sporting events through a new alliance with Seven which will run alongside its sponsorships with three elite sporting rights-holders.Read more
Land Rover has renewed its partnership with the Super Rugby's ACT Brumbies and is shaping up to take a larger presence in the rugby union landscape from 2018 onwards.Read more
AFL powerhouse Hawthorn has unveiled a wide-ranging new strategic plan which lays out revenue diversification, sponsorship growth and the renewal of its Tasmanian partnership as key future goals.Read more
Shell's first year as principal partner of the DJR Penske Supercars team generated 97% consideration to purchase, underpinned by a virtual reality activation from experiential agency Traffik which is set to be rolled out globally.Read more
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