Brydens steps into the big league with State of Origin deal
Compensation law specialist, Brydens Lawyers, has dramatically stepped up its sponsorship portfolio by becoming the front of jersey partner of the NSW State of Origin team.Read more
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Veteran executive to lead Rebels commercial; Brumbies commercial boss departs
Former Supercars, basketball and AFL sponsorship executive, Tim Cherry, has been appointed as general manager of commercial at the Melbourne Rebels, while long-term Brumbies commercial manager Simon Chester is leaving the franchise.Read more
Canterbury go to Blues; Rugby's Sharp deal; Female AFL participation up; and more
> Canterbury to provide Blues gear after 10 year break
> Lions revenue rises but loss increases
> Pies praise sponsors in strong result
> Surge in female participation changes AFL dynamic
> Rugby looking Sharp for Sydney 7sRead more
St George Bank takes Dragons deal into its 40th year
St George Bank has renewed its principal sponsorship of the St George Illawarra Dragons NRL club, taking the partnership into its 40th year.Read more
Rado expands Brisbane International deal; Tennis Queensland chief departs
The Brisbane International tennis tournament has renewed ties with its official timekeeper, Rado, which will remain an official sponsor of the event until 2020.Read more
Carlton and GWS both ink new sponsorship deals
AFL sides Carlton and GWS have moved quickly to fill key sponsorship assets ahead of 2018, with the Blues welcoming a new match-ball sponsor and GWS signing a membership partner.Read more
Sponsorship up marginally for FFA ahead of crucial AGM
Football Federation Australia posted relatively flat sponsorship growth of just over 2% in FY2017, with the code bringing in $25.1 million in cash and kind partnerships.Read more
New tech brand ousts Hisense at F1 Grand Prix
Chinese-backed television maker CHiQ has signed partnerships with two major sporting events to promote its launch into the Australian market.Read more
QRL assembles new-look Maroons jersey with double-deal
Queensland Rugby League has locked in two major assets for its Maroons jersey for 2018, this week confirming a new apparel partner and front-of-jersey sponsor.Read more
Aon adds Invictus Games to sponsorship portfolio
Global insurance and risk management company Aon has continued to expand its local sponsorship portfolio, signing a new deal with Sydney's 2018 Invictus Games.Read more
