Falken promises to ramp up activation after rugby renewal
The newly-rebranded peak body for rugby union, Rugby Australia, has won a multi-year renewal with Falken Tyres.Read more
More latest news - page 790
Arts and cultural sponsorship panel added to top conference lineup for Sponsorship News conference
Two of Australia's best-regarded sponsorship leaders have joined this month's Sponsorship News conference in Sydney to discuss the challenges and opportunities of cultural partnerships.Read more
Myer backs Melbourne Cup Carnival with renewed sponsorship
Disappointing financial results have not deterred Myer from continuing to expand its sponsorship campaign, with the department store giant today agreeing a five-year extension of its Victorian Racing Club deal.Read more
Eagles swap apparel partners; Record economic impact from art show; and more
> Eagles swap Puma for ISC; new logo unveiled
> esports outfit secures first new sponsor since Crows acquisition
> Port boss provides update on hunt for Renault replacement
> NGV's Van Gogh exhibit generates $56m economic impact
> Waratahs sign new shorts sponsor
> Bank of Sydney links with cancer charityRead more
Bullets score "seven figure deal" with US energy firm
The Brisbane Bullets NBL franchise has agreed a landmark partnership with a Silicon Valley energy firm in a deal described as the club’s biggest sponsorship since it returned to the NBL.Read more
Plus500 extends as Brumbies forecast surplus
The ACT Brumbies will post a modest surplus for the first time since 2011 and have renewed principal partner Plus500 in a double-boost for the Super Rugby outfit.Read more
WA Museum secures big new partnership
A major Chinese mining company will become the naming rights sponsor of a gallery at the new Western Australian Museum as part of a new $5 million deal.Read more
Seven West CEO doing his best to talk down sports rights value
Seven West CEO Tim Worner today restated his view that sports rights are now over-priced, revealing that Seven lost money on the 2016 Olympics and plans to cut its expenditure on sports rights in the future.Read more
Matildas partnership to help bolster sponsor's recruitment and staff engagement
Seven Consulting, an IT project company with $2.3 billion in projects, will make its new alliance with the Matildas a key part of its staff recruitment and client engagement strategies and will also look to provide a jobs pathway for women footballers.Read more
International hotel chain signs on as Lions' co-major
The Brisbane Lions AFL club has moved quickly to secure a new major sponsor following the financial troubles of Camperdown Dairy, with a leading hotel chain today agreeing a two-year deal.Read more
