TLA appointed to activate Emirates' Melbourne Cup alliance
Sports marketing and events agency TLA has joined a three-agency roster working on the final year of Emirates' principal partnership with the Melbourne Cup Carnival.Read more
More latest news - page 798
Tenure of first female AFL boss cut short
Hawthorn chief executive Tracey Gaudry has left the club after less than six months in the top job, but Hawks president Richard Garvey rejects media reports that she was forced out.Read more
"Pick your battle and do it well": Tissot boss on sponsorship activation
Tissot Australia boss Scott Jungwirth says the strategy to "go all in" on its 'Last Two Minutes' activation with the AFL has delivered some of the code's best-ever engagement metrics and driven an improvement in positive sentiment for the brand.Read more
Titans look to external sales agency to replace major partner
The NRL's Gold Coast Titans is considering appointing an external sales agency to help it to replace principal partner Aquis.Read more
Gatorade ups AFL investment; Women’s Ashes gain momentum; and more
> Gatorade upgrades to AFL Grand Final Sprint naming rights
> First Women’s Ashes a sell-out after Cricket Australia launches dedicated campaign
> Kings get Destination NSW backing for NBA blockbuster
> GC2018 continues to add new sponsorsRead more
FFA overhauls data and digital strategy to create "one-stop shop"
Football Federation Australia has started to roll out a major revamp of its digital assets to capitalise on its strong participation rate and offer sponsors unique ways to engage with its fans.Read more
Homeworld extends as Thunder partnership revenue builds
HomeWorld will stay on as a major sponsor of both the Sydney Thunder's men's and women's teams after agreeing a long-term renewal with the Big Bash outfit.Read more
Healthway close to finalising strategic plan
Healthway is set to renew its Perth Wildcats sponsorship and is in negotiations to re-sign several other major partnerships as it prepares to roll out its new strategic plan.Read more
Blockbusters deliver strong sponsorship results for NGV
Record attendance at the National Gallery of Victoria helped the state art gallery to strong sponsorship revenue growth in both cash and contra, which rose to a combined $6.4 million last year.Read more
New Melbourne City partnership headlines A-League club deals
Melbourne City has secured a new partnership with travel agency TripADeal to complete its on-field branding portfolio for the coming season.Read more
