Brent Scrimshaw, the co-founder and CEO of athlete media company Unscriptd, says that sport still has a long way to go in unlocking the "huge revenue opportunities" offered through social media.Read more
Cricket Australia has tapped into the lucrative government tourism and major events sector, linking with Destination NSW in a multi-year "marketing partnership".Read more
The 2018 Invictus Games in Sydney has secured Jaguar Land Rover as a top-tier partner and signed an exclusive broadcast agreement with the ABC.Read more
The Gold Coast Marathon has "mutually ended" its naming rights partnership with the Gold Coast Airport, although the long-term sponsor will remain onboard as an event partner.Read more
Western Bulldogs chief executive Gary Kent has confirmed that he plans to step down before the start of the 2018 season but reaffirmed the club's profit forecast of "in excess of $1m" this year.Read more
Fujitsu has inked a three-year extension of its Golf Australia deal, which is a key part of its government and enterprise customer engagement strategy, according to CEO Mike Foster.Read more
Uber will partner with the AFL and its official beer sponsor, Carlton Draught, in a new promotion that will see the ride sharing service give away up to $200,000 worth of Uber rides on Grand Final day.Read more
Community partnerships were the single largest category of business philanthropy in 2015-16, contributing $7.7 billion, according to new research.Read more
Coca-Cola Amatil has secured tournament-wide non-alcoholic pourage rights as part of a deal between its Powerade brand and the 2017 Rugby League World Cup.Read more
A-League club Melbourne City has clinched major new partnerships with fast food giant McDonald's and Lion's Big M milk brand.Read more
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