Virgin live-streams Carlton expansion from the air
Carlton has secured Virgin Australia as its long-term co-major partner in an expanded alliance understood to be worth at least $5 million for the duration of the deal.Read more
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Victory locks in joint principal sponsors
Melbourne Victory has re-signed one of its joint major sponsors and won a new deal with a gluten-free food brand that will feature on the front of its away jersey.Read more
eSports and AFLW to lead Crows' media transformation
Adelaide Crows chief executive, Andrew Fagan, says the Crows' industry-first eSports initiative is part of a club-wide digital, technology and brand investment strategy.Read more
Uber targets members as part of AFL alliance
Carlton has secured a "first of its kind" partnership with global ride-sharing service Uber and its food delivery service, UberEATS.Read more
Hertz backs Rugby League World Cup
Rental car firm Hertz will provide a fleet of vehicles to teams, staff and organisers of the Rugby League World Cup as part of a new alliance with the tournament.Read more
GC2018 close to sponsorship targets after adding four new brands
The Gold Coast 2018 Commonwealth Games remains "on target" to hit sponsorship targets and has shifted its attention to some lucrative categories that have proven difficult to sell, says commercial chief Cameron Murray.Read more
Roar chief targets diversified revenue streams
A $4m cash injection from its private owners will allow the Brisbane Roar to establish a new commercial program as it looks to relieve ongoing revenue shortfalls.Read more
Nielsen promotes new global MD from within; Suncorp community spend up $1m; and more
> Nielsen Sports promotes ex-AFL player to global MD
> Suncorp community investment closes in on $10 million
> Optus ramps up music partnerships platform
> AMEX renews fashion event naming rights deal
> Western Bulldogs CMO wins AFL scholarship
> Spring Cycle scores naming rights dealRead more
NBL kicks off renewal campaign with Europcar
Europcar has renewed its National Basketball League partnership ahead of the 2017-18 season.Read more
ANZ expands Mardi Gras principal partnership
ANZ Bank will continue as the principal partner of Sydney's Gay and Lesbian Mardi Gras into the next decade as part of its whole-of-business diversity and inclusion strategy.Read more
