Cricket Australia sponsors have hailed the end of the sport's pay war, which has seen the players' union retain a share of revenue and win an expanded stake in intellectual property.Read more
Places for the Sponsorship News Brisbane conference are filling fast, so secure your tickets before the event sells out.Read more
Telstra has signed on as the latest partner of this year's Rugby League World Cup and will support the alliance through broadcast integration and across its loyalty platform.Read more
The Melbourne Cricket Club will appoint a new general manager of commercial operations and partnerships following the departure of Gavin Corcoran, who has moved to Racing Victoria.Read more
Luxury car-maker Mercedes-Benz has signed surfing star Mick Fanning as an ambassador and is tipped to further increase its partnerships spend in support of next year's X-Class ute launch.Read more
Treasury Wine Estates brand Wolf Blass has made "significant strides" on its partnerships strategy and now integrates its AFL partnership across all points of its business, says marketing boss Angus Lilley.Read more
Football Federation Australia has reappointed IPG-owned agency, Futures, in an expanded role and will work with the national body on a raft of sponsorship, commercial and data projects until 2020.Read more
Donations to sporting organisations through the Australian Sports Foundation surged to $44.75 million last financial year, with growth underpinned by a six-fold increase in funding going to individual athletes.Read more
The NRL has been confirmed as the third national football code to partner with the Federal Government's 'Donate Life' campaign, as tipped by Sponsorship News last week.Read more
Operators of the new Perth Stadium are closing in on an inaugural naming right sponsor, with a handful of WA-based firms in the mix.Read more
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