Citi Australia's customer experience chief says that partnerships have become a "fundamental component" of the company’s marketing mix as crucial in developing trust and advocacy from its customers.Read more
> VicHealth to adapt iconic British women's sport campaign
> AOC poaches rugby union CFO
> Melbourne Victory signs new partner
> Fans vote on key details of Wallabies-Barbarians game
> QLD Government announces strict GC2018 corporate ticketing policy
> Equestrian Australia signs blue-chip airline partnerRead more
A Federal Government agency has signed partnerships with Australia's three largest football codes as part of a new campaign to raise awareness for organ and tissue donation.Read more
Arts and cultural rights-holders are guilty of under-investing in the professional development of sponsorship staff, leaving them ill-equipped to navigate the complexities of the sector, says a leading arts consultant.Read more
Chemist Warehouse has signed on to replace TradingPost.com.au as the naming rights sponsor of the EJ Whitten Legends game.Read more
The ACT Supreme Court has dismissed the appeal of a business consultant who claimed to have played a role in securing an $8.4 million sponsorship deal for the ACT Brumbies.Read more
Netball Australia has upsold Samsung into the vacant naming rights slot for the sport's national team after the tech firm's successful initial foray through its 'Rethink Role Models' campaign.Read more
Women's basketball star Liz Cambage has suggested the hype surrounding the AFL Women's has sucked the oxygen and sponsorship revenue out of longer-running female sporting competitions.Read more
Supercars managing director Matt Braid has announced his resignation from the racing series, with CEO James Warburton crediting him with rebuilding the sport’s commercial program.Read more
Almost 20 small-to-medium cultural and arts organisations will tour internationally as part of a new, $380,000 grants program from the Victorian Government.Read more
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