AFL commercial chief forced to resign
Two of the AFL's most senior executives, including newly-promoted commercial boss Richard Simkiss, have resigned.Read more
More latest news - page 816
New performance partner and entertainment deals for AFL
The AFL has this week agreed a new sports supplement alliance and a "first of its kind" partnership with a popular children's TV series.Read more
Toyota drives on with NQ Cowboys
Toyota has renewed its North Queensland Cowboys naming rights deal in what is now the longest-running NRL partnership in Australia.Read more
Ensemble loses boss and KFC sponsor business to rival agencies
The exodus from IPG's sponsorship and brand partnerships agency Ensemble has continued, with managing director Harry Preston departing and KFC also believed to have found another agency.Read more
Sydney FC holding out for "iconic" front of jersey sponsor
Sydney FC will go into tonight's Arsenal game without a major sponsor but has signed a new back-of-jersey partner at a significant uplift in value compared to its previous deal.Read more
Lion continues withdrawal from branding as part of QRL renewal
Lion's XXXX Gold brand will give up its Maroons naming rights and much of its on-jersey branding as part of a renewal with the Queensland Rugby League.Read more
Woolies takes ownership of Surfing Australia pathways
Woolworths chief marketing officer, Andrew Hicks, says the supermarket giant will look to connect its customers and national store chain to surfing as part of its expanded deal with Surfing Australia.Read more
Telstra to use sponsorship as proving ground for next-gen tech
Telstra will roll out an automated messaging bot as part of tonight's State of Origin decided after recently becoming the first-ever sponsor to tap the NRL's wearable tech data trove.Read more
Nervous Cricket Australia sponsors to press for resolution
Some of Cricket Australia's largest sponsors are starting to re-evaluate their support of CA and may seek compensation if no progress is made with the players' union in coming weeks, Sponsorship News understands.Read more
UK-based streetwear brand to launch locally with new sponsorship
British streetwear retailer JD Sports will feature on the jersey of the Western Sydney Wanderers for the club’s prestige friendly against English Premier League giant Arsenal.Read more
