The rise of eSports represents the best way for marketers to access hard-to-reach ‘generation Z’ audiences who have "extremely low" tolerance for traditional advertising but reward sponsors, according to a new report from PwC.Read more
The A-League's new broadcast agreement with Network Ten could potentially bolster the value of major sponsorship assets by up to 50%, according to Sydney FC chief Tony Pignata.Read more
The AFL Coaches Association has rolled out partnership campaigns in conjunction with Foxtel and Chemist Warehouse as part of a new commercial focus for the organisation.Read more
Gold Coast Turf Club chief executive Steve Lines says a new naming rights partnership with big-spending property developer Aquis is "by far the biggest deal" in the racing body's history.Read more
The Australian Ballet increased sponsorship revenue by more than a third last year, becoming Australia's largest performing arts group in terms of commercial revenue.Read more
A-League clubs Sydney FC and Perth Glory have started their off-season sponsorship drives by locking in key partners on multi-year deals.Read more
> Bendigo Bank signs with third AFL side
> QMS follows netball and Supercars deals with Pacquiao v Horn sales rights
> Athletics Australia CEO steps down
> Science in Sport replaces Swisse as Cycling Australia category partner
> Broncos; Storm strengthen supplier ties
> Collingwood commissions new strategic blueprintRead more
Golf Australia has secured a long-term renewal with Drummond Golf after its website rose to become the fifth-most visited sporting site in the country following the integration of the Golf Link handicapping system.Read more
The Star Gold Coast will become the first brand in recent years to appear on the lower-back of a State of Origin jersey after expanding its Queensland Rugby League deal.Read more
Cricket Australia is using the establishment costs of the BBL as a bargaining chip in its ongoing feud with the cricketers' union, revealing that the first five years of the Big Bash League generated a $33 million loss.Read more
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