Australian Olympic Committee presidential challenger Danni Roche has called for the scaling-back of the AOC's exhaustive marketing and commercial protections so that national bodies are able to better-promote their own brands.Read more
Kennards Hire has renewed and upgraded its partnership with the Sydney Swans, while Richmond has signed its fifth new partnership of 2017.Read more
The Star will distribute wirelessly-connected 'smart wigs' to the 12,000-strong Blatchey's Blues' NSW Blues supporter club as part of the casino's largest-ever State of Origin leveraging campaign.Read more
AGL has signed its first major partnership since launching a total brand refresh earlier this month.Read more
Canon Australia has renewed its partnership with Vivid Festival for a fourth year, while the an offshoot of the cultural event has signed a first principal partner.Read more
Transport for NSW has struck new partnerships with the NRL, NSW Rugby League and Country Rugby League for the first phase of a record $253 million road safety campaign.Read more
The Sydney Symphony Orchestra's strategic focus on China continues to pay dividends, with the company securing lucrative deals with two of China's biggest companies.Read more
Athletics Australia's commercial boss and Union Cycliste International vice president, Tracey Gaudry, has been named the new chief executive of AFL powerhouse Hawthorn.Read more
CrownBet will roll out a wide-reaching leveraging campaign to support its new Rugby League World Cup partnership, according to the wagering brand's chief marketing officer.Read more
Essendon has taken advantage of the club-level departure of Carlton & United Breweries to become the first AFL club to sign a craft beer brand as sponsor.Read more
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