Netball Australia's new CEO, Marne Fechner, says the sport's massive grassroots and a fanbase ready to reward sponsors gives the code an edge in generating sponsorship growth, even as rival sports look to muscle in on women's sport.Read more
Powercor will become a key supporter of the Western Bulldogs' Women's side as well as its Next Generational Academy and three community programs, as part of a landmark deal with the AFL side.Read more
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The uncertainty around the future of Super Rugby has caused the Melbourne Rebels to suspend sponsor talks for 2017, with the club instead opting to reward existing partners by 'gifting' them front and back-of-jersey branding.Read more
The Australian Olympic Committee beat its sponsorship revenue target for the last Olympic cycle by almost $10 million, and its long-term sponsorship outlook has "never before been so well positioned", says chief John Coates.Read more
Tyre-maker Michelin has renewed its partnership with October's Australian Motorcycle Grand Prix, making it the first naming rights sponsor to renew for consecutive races over the past five years.Read more
Sponsorship will be a key part of the ongoing marketing mix for Qantas’s new insurance venture Qantas Assure, says executive manager Brian Funston.Read more
Harvey Norman has signed new partnerships with both the NSW and Queensland state rugby leagues, becoming the inaugural naming rights sponsor of the code's first-ever "unbroken pathway" for women.Read more
Football Federation Australia will amalgamate its digital and marketing departments with the commercial team led by Luke Bould following the departure of fan engagement and marketing boss, Robert Squillacioti.Read more
A $5 million increase in net sponsorship revenue has put the Australian Rugby Union back on steady ground financially, but the code fell short of its targeted $8m surplus in 2016 due to the escalating losses of Super Rugby.Read more
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