Crows, Port win key pre-season deals
The AFL's two South Australian teams have both ushered in the start of the 2017 season by signing blue-chip brands to newly-created assets.Read more
More latest news - page 840
Swans add three as SCG move, leveraging focus reaps rewards
Nike, Science in Sport and Dexus Property Group have joined an already-formidable Sydney Swans partner roster as the AFL side continues to invest in creating assets for lower-level sponsors.Read more
WA Government to tread carefully on stadium naming rights policy
The newly-elected Labor Government of Western Australia has confirmed it still intends to go ahead with its proposed sale of naming rights to the Perth Stadium, but insiders say there is still plenty of opposition to proposal.Read more
The M Agency strengthens partnerships division
Entertainment marketing group The M Agency has appointed former Live Nation Australia and Sony Music executive Marcus Seal to lead its business development and marketing functions.Read more
Sponsor revenue doubles in WBBL's second season
Cricket Australia's Big Bash boss, Anthony Everard, says the decision by WBBL naming rights sponsor Rebel Sport to build an above-the-line campaign around the competition is a clear demonstration of the growing power of women's sport as a marketing channel.Read more
Wolf Blass to flow at Rugby League World Cup
Wolf Blass has continued its strategy of linking with prestigious sporting events, signing on as the official wine partner of this year's Rugby League World Cup.Read more
Cats add Willow to evolving roster
Australian-owned company Willow Ware is the latest addition to a new-look Geelong Cats partnership roster, with the plastics manufacturer signing a multi-year deal with the club.Read more
Swans celebrate sponsor surge with new alliance
Sydney has dislodged Collingwood from the top of the AFL's sponsorship revenue ladder and continues to build out its third-tier of support through a new deal with global firm Equifax.Read more
WASO retains Wesfarmers and adds three new partners
Western Australia's "challenging economy" has forced the state's Symphony Orchestra to innovate and focus on delivering ROI to sponsors, which in turn has led to record partner retention, says CEO Craig Whitehead.Read more
Sharks women's approach pays off with sponsor support
Cronulla has become the first NRL team to secure sponsors for its women's program, signing two partners for a series of women's exhibitions games in 2017.Read more
