Wolf Blass will roll out consumer promotions and ambassador deals with three prominent Aussie Rules personalities as part of its largest suite of AFL activations since linking with the code in 2015.Read more
Netball Australia has restructured its senior partnerships, licensing and marketing roles in anticipation of bumper growth in the sport, says CEO Marne Fechner.Read more
> Broncos to capitalise on growth with digital expansion
> Two "global brands" in talks over Adelaide 500 naming rights
> William Hill plots $53m local ad-spend
> Siemens partners with Museums Victoria on green initiative
> Adelaide Crows post record revenue despite BLK debts
> PGA promotes chief membership officer to CEORead more
The immediate future of Australia's national Paralympic football team has been safeguarded after a leading disability support provider signed on as the team's first-ever major partner.Read more
Two global blue-chip brands have joined the Supercars as the Championship's 2017 season begins, with Porsche and Shell to fill two key categories for the touring car series.Read more
The Sydney Festival will enter the market for a new top-tier partner after its existing principal backer, The Star entertainment and casino complex, decided to shift to a lower tier of sponsorship.Read more
Engineering giant Downer has become the latest brand to back Super Netball, signing on as a major partner of the Sunshine Coast Lightning, which has also attracted support from Hostplus, Samsung and Nissan.Read more
The AFL has made wholesale changes to its executive team, with commercial chief Darren Birch moving to a newly-created position and Richard Simkiss promoted to lead the code's commercial operations.Read more
Innovative training and recovery equipment brand Blackroll has signed a wide-ranging performance support partnership with the Australian Rugby Union.Read more
UBET has confirmed its commitment to building its sporting sponsorships portfolio although it has not yet renewed its Supercars partnership.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.