Flexigroup stretches Giants deal to include match-ball
GWS will welcome its third match-ball sponsor in as many seasons, with ASX-listed financial brand Flexigroup taking the key asset as part of its wider multi-year alliance.Read more
More latest news - page 848
Gold Coast Council approves naming rights for local landmarks
Several of the Gold Coast's largest sporting and cultural venues will begin the hunt for naming rights sponsors after the Gold Coast's local council reversed its position on the issue.Read more
GC2018 on-track as sponsors take interest in innovative approach
The 2018 Gold Coast Commonwealth Games is keeping pace with its ambitious sponsorship targets by adopting a flexible approach to sponsor acquisition and leveraging, says the Games' commercial boss Cam Murray.Read more
Firebirds secure new partnership with property company
Construction company AV Jennings has continued to fill out its sports sponsorship roster, signing a major new deal with Super Netball's Queensland Firebirds to go with its top-tier AFL and basketball alliances.Read more
Accor joins RLWC; Deals for Saints, Raiders and Roosters; and more
> Accor adds World Cup to rugby league portfolio
> Saints sign new compression sponsor
> CAMS appoints sponsorship veteran to general manager role
> Raiders and Roosters secure new deals
> Volleyball Australia lands another partnership
> The Sound Campaign strikes first Polo dealsRead more
Super Netball's de-regulated commercial landscape paying off
Netball Australia's decision to completely restructure its sponsorship system has already provided a big boost to the association's bottom line, says Netball Australia chief Marne Fechner.Read more
Parra signs first sponsor since management, board overhaul
Parramatta Eels chief Bernie Gurr says the club is keeping "every option on the table" as it hunts for a principal sponsor, while the team has landed a partial replacement for last season's major sponsor Dyldam.Read more
Victorian Opera secures new sponsor
Taltarni Vineyards and Winery has signed on as the official wine partner of the Victorian Opera, receiving exclusive pourage rights as part of the deal.Read more
NBA, MLB on the radar as TLA taps international clout
Sports marketing agency TLA is bidding to follow up its Argentina-Brazil football coup by securing local fixtures with powerhouse US sports including the NBA, executive chairman Bart Campbell has revealed.Read more
Agency veteran to lead Invictus Games commercial
Ensemble co-founder Tim Hodgson has joined the Invictus Games in the role of chief commercial and marketing officer for the Sydney 2018 edition of the Games, taking charge of all sponsorship and marketing operations.Read more
