SCA strikes Crows double-deal
AFL side Adelaide has swapped radio partners, signing a long-term partnership with two Southern Cross Austereo stations after its deal with Nova finished.Read more
More latest news - page 853
Opera House gears for expansion after Maserati re-signing
Maserati has renewed its Sydney Opera House partnership and is targetting a greater focus on content promoting women's achievements and issues.Read more
Lightning closing in on major sponsor after strong member support
The newly-established Sunshine Coast Lightning netball team is set to unveil a raft of new partners for its inaugural season, and the franchise has attracted strong early membership uptake.Read more
Blockbuster year as Opera House sponsorship surpasses $7m
Lucrative new partnerships and a pair of long-term renewals with Samsung and Etihad Airways boosted sponsorship revenue at the Sydney Opera House by more than a third last year.Read more
P&O ramps up rugby league focus through new alliance
P&O Cruises has signed a multi-year partnership with the NRL and will focus on leveraging the code's supporter base and further developing a series of State of Origin themed cruises.Read more
Great Ocean Road Race fills blue-chip sponsor roster
The Cadel Evans Great Ocean Road Race has expanded its program of events after landing a trio of major sponsors, including two category naming rights sponsors.Read more
NAB to harness partnerships through rewards program
The National Australia Bank will roll out a new customer rewards program using its recently-expanded AFL partnership as a "unique" point of difference.Read more
Third GreenEDGE team secures dual naming rights deal
Elite Australian cycling team GreenEDGE will launch a second-tier team as part of a new agreement with two major sponsors, Cycling Australia and the Chinese Cycling Association.Read more
Iconic 1994 campaign resurrected to promote AFLW
The AFL has resurrected its popular 1990's advertising anthem, 'I'd like to see that!', to capitalise on "overwhelming" interest leading into next month's inaugural AFL Women's league.Read more
Glory scores mid-season sleeve sponsor
Perth Glory has secured a prominent Western Australian building firm as its new sleeve partner, completing its apparel assets for the current A-League season.Read more
