Melbourne Royal boosts sponsor portfolio, targets national shows collaboration
Melbourne Royal expanded its sponsor base and grew its commercial program at this year’s Melbourne Royal Show held from 25 September to 5 October.
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Latina Fresh reprises WNBL deal for 2025/26 season
Latina Fresh has renewed with the Women’s National Basketball League (WNBL) as a Major Partner and pasta supplier for the 2025/26 season.
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Westside Auto in first sports sponsorship – chooses Perth Scorchers
Perth Scorchers have signed Westside Auto for the upcoming WBBL and BBL seasons.
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AusTriathlon, Aid Station align for athlete fuelling and recovery
AusTriathlon has partnered endurance nutrition retailer Aid Station in a whole-of-sport agreement covering elite and community athletes.
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Camera House Leederville snaps up naming rights to new SportWest award
SportWest has signed Camera House Leederville which takes naming rights to the new WA Sport Image of the Year category at the 2025 WA Sport Awards.
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McDonald’s to present revamped Elms Live Stage at VRC’s 2025 Carnival
The Victoria Racing Club (VRC) has signed McDonald’s Australia as inaugural presenting partner of the Elms Live Stage for this year’s Melbourne Cup Carnival.
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Supplement Mart packs the power to support Macarthur Bulls men’s side
Supplement Mart has joined Macarthur Bulls as supplement partner to back the A-League Men’s squad with nutrition products and advice.
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Waratahs to pull on Under Armour gear for next three years
Under Armour and the NSW Waratahs have agreed a sponsorship that makes the US brand the team high-performance apparel supplier across the 2026–2028 rugby seasons.
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Old El Paso adds flavour to Melbourne Renegades’ BBL15 campaign
Old El Paso has signed with the Melbourne Renegades covering the upcoming BBL and WBBL cricket seasons.
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