The Sydney Roosters NRL side has landed a technology partner and is fielding strong interest from brands keen to support its 2017 season match in Adelaide, says the club's commercial chief.Read more
Westpac's dominance as the corporate backer of medical and rescue services on the east coast of Australia is set to be challenged with the arrival of Toll Helicopters, the aeronautical division of global logistics giant Toll Holdings.Read more
The ACT Brumbies Super Rugby team has reshuffled its top-tier partners, moving Aquis into two vacant assets to accommodate its new front of jersey partner, Plus500.Read more
The AFL and Thrifty have agreed a new deal that will leverage the AFL's growing online travel platform, while the competition's new pre-season naming rights partner will be revealed over the next few days.Read more
Yakult has renewed and expanded its Essendon partnership, and is now the club�s longest-serving sponsor.Read more
Sports and entertainment agency Twenty3 Group has acquired a stake in communications firm AMPR after a series of new business wins.Read more
Cronulla major sponsor Southern Radiology is seeking to end its deal with the NRL premiers a year early, with former AFL boss Andrew Demetriou – now chairman of the company's parent, Capitol Heath – claiming its sponsorship campaign hasn't delivered.Read more
Live Nation has taken majority ownership of sponsorship agency Secret Sounds Connect as part of its wider acquisition of Secret Sounds Group, the company behind some of Australia's largest music festivals.Read more
Virgin Australia and the Supercars Championship have collaborated on a tongue-in-cheek new safety video to leverage the first season of their naming rights partnership.Read more
Bernie Gurr, the new chief executive of the Parramatta Eels, is confident the club's governance overhaul and strong metrics will attract a seven-figure principal partner, despite years of reputational damage.Read more
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