McDonald Jones add the Knights to its program
Hunter based home builder, McDonald Jones has expanded its regionally focused sponsorship program to include the Newcastle Knights NRL club.Read more
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How to sell cars through football sponsorship
Nissan global marketing chief Roland de Vries has a clear strategy on how to create value from the company's football sponsorships and it's based on taking a long-term approach, and engaging fans with interesting content rather than direct sell messages.Read more
Samsung using viral videos in new education campaign
Samsung Electronics Australia is leveraging its partnership with Questacon – The National Science and Technology Centre, in a new initiative to raise awareness of the role science, technology, engineering and maths (STEM) play in future career paths.Read more
Mars becomes Renegades major sponsor
The Melbourne Renegades Big Bash League team has signed confectionery giant Mars Chocolate Australia as its principal partner.Read more
Cricket NSW re-signs safe driving sponsor
Cricket NSW has renewed its partnership with Transport for NSW for the innovative "Plan B nightwatchman" safe driving campaign.Read more
Cowboys complete kit sponsorship with more renewals to come
The North Queensland Cowboys NRL club will head into the new year with all kit sponsorship sold for next season.Read more
West Coast Fever strike deal with the City of Perth
Netball WA's entrant in the new National Netball League, the West Coast Fever, has struck a deal with the City of Perth that will see the team play four of its seven home matches at the new Perth Arena.Read more
Port Adelaide and Suns seek new co-majors
The Port Adelaide Football Club is on the hunt for a new co-major sponsor following the departure of Energy Australia.Read more
Bunnies finalising major deals and welcoming three new sponsors
The South Sydney Rabbitohs NRL club expects to finalise a raft of sponsorship renewals in the coming weeks and will also welcome a few new major partners to the club.Read more
Building sponsor relationship pays off for the Bulldogs
The Bulldogs NRL club's focus on building relationships with its corporate partners has paid off, with lower level sponsor, Kia stepping up to a major partnership for the next three years.Read more
