ENGIE recharges Melbourne United partnership
Basketball’s Melbourne United has renewed its ENGIE sponsorship for a further season.
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RAC, Fremantle Dockers call out to save lives on WA roads
The AFL’s Fremantle Football Club s extended its Royal Automobile Club of Western Australia (RAC) sponsorship for three years.
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Brands should urgently build strategies as sports fandom explodes – report
Australian sports fandom has reached record scale and diversity says new research showing more than 16.7 million adults now identifying as fans – up from 13 million in 2021.
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Tyrepower nets Melbourne Victory deal in soccer first
Tyrepower has signed a three-year deal with Melbourne Victory which is the sponsor’s first entry into soccer.
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Long time backer Kookaburra brings a smile with Hockey Australia renewal
Hockey Australia has extended sporting goods sponsor Kookaburra Sport to the end of 2027.
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QRU, Rivernet renew for digital future
The Queensland Rugby Union (QRU) has renewed Rivernet Communications for three years.
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AFL is game for Roblox following Tennis Australia success
The AFL has launched its first Roblox experience to become the first Australian sports league to join the global gaming platform.
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Wanderers sign Bathla as Co-major Partner, add the Woodstock to roster
The A-League’s Western Sydney Wanderers have signed Bathla as Co-major Partner for the next three seasons.
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Bupa insures Australian Open will serve to spotlight digital health, inclusive tennis
Tennis Australia (TA) has named Bupa as its healthcare and digital health partner for the Australian Open (AO) in 2026.
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BKT Tyres takes naming rights to Australia-India men’s white-ball series
BKT Tyres has signed with Cricket Australia (CA) for naming rights to the Men’s One Day International (ODI) and T20 International series against India that started at the weekend.
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