The Western Bulldogs AFL side is confident of a strong commercial response to its inaugural women's team after shoring up its coaches' asset through a new deal with worker's compensation firm EML.Read more
Women's Big Bash sponsor Rebel Sports is close to extending its naming rights tenure, following Network Ten's move to bulk up coverage of the tournament after a successful inaugural year.Read more
Nudie has replaced Original Source as the naming rights partner of one of Surfing Australia's marquee events as part of a deal which makes the juice brand one of the sport's largest sponsors.Read more
US-listed consumer research firm Nielsen Holdings has acquired sponsorship measurement agency Repucom in a global deal estimated to be worth AU$260 million.Read more
Toyota has renewed its principal alliance with the Adelaide Crows until 2020, and is understood to be closing in on an extension to its league-wide naming rights deal as well.Read more
Australian Olympic team sponsors are leveraging their alliance more effectively than ever before through digital, social and employee engagement, says AOC sales boss Damien Moston.Read more
Collingwood top-tier sponsors Emirates, CGU and La Trobe Financial have distanced themselves from club president Eddie McGuire's offensive comments to a prominent female journalist, but all will retain their million-dollar deals with the side.Read more
Collingwood's major sponsorship with GM Holden is under threat in the wake of offensive comments made by president Eddie McGuire, with the car brand expressing its "categorical disapproval" to the club.Read more
IMG has been appointed the official licensing agent of Italian football giant Juventus, ahead of the club's Australian tour next month.Read more
Cricket Victoria and property developer Stockland will collaborate on a wide-ranging community and grassroots program designed to boost the sports participation base in the state.Read more
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