Crows deal to be “critical component” for TFI growth
The Adelaide Crows AFL side has added its third new premier partner of 2016, securing an alliance with one of South Australia's largest businesses, Thomas Foods International.Read more
More latest news - page 905
Coco Joy sponsorship campaign unravels in legal battle
Coconut water brand Coco Joy will not renew its major sponsorships with A-League and Big Bash sides, and faces a court battle with the Manly Sea Eagles, over the discontinuance of its deal with the club.Read more
Octagon beefs up leadership team in staff restructure
Octagon's south-east Asian boss, Ben Hartman, has relocated to Sydney to lead the sports and entertainment agency's local operations, while Adam Hodge has been promoted to a new APAC-wide role.Read more
Arts sponsorship coming of age, says Samsung and the BBC
Lead marketers from Samsung and the British Broadcasting Corporation say that arts companies are rapidly improving their sponsorship offerings because they've realised the need to provide a lot more than simple exposure and branding metrics.Read more
Olympics and Commgames committees appoint agencies; North retains Tasmanian links; and more
> AOC, GC2018 Games appoint creative agencies
> North Melbourne secures extension to lucrative Tasmanian deal
> HSBC reprises rugby grassroots grants program
> Macron picks up Adelaide United apparel
> Myer signs on as title rights sponsor for fashion festivalRead more
GE links with NRL in community alliance
The NRL's Papua New Guinea community focus has received a boost, with General Electric announcing a new, nation-wide wellbeing partnership with the code.Read more
Resurgent Blues rack up new sponsors
AFL side Carlton has landed a handful of new alliances, including a major partnership with La Trobe University.Read more
Intel continues cultural expansion with Carriageworks deal
Intel has signed its second partnership with a Vivid Sydney precinct, linking with the Carriageworks performance space for one if its marquee digital exhibitions.Read more
Queensland Ballet urges shift in mindset and resources
Dilshani Weerasinghe, the executive director of the widely-respected Queensland Ballet, says cultural organisations need to shift the default attitude of "running on the smell of an oily rag" and invest in development and marketing to generate long-term growth.Read more
Compelling stories just as important as ROI in arts funding
An uncertain government funding landscape has pushed ROI measurement in the arts to the fore, but compelling content and a "good story" can still bring in the dollars, according to Koda Capital partner, David Knowles.Read more
