Salary cap scandal costs Eels million-dollar alliance
Parramatta's upper-back of jersey sponsor has cut ties with the club just months into a three-year deal as the Eels' salary cap saga continues to take a toll on commercial partners.Read more
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Strong box-office and philanthropy insulates STC from sponsor drop
The Sydney Theatre Company has swung to a $618k surplus after a record ticket sales and consistent philanthropy revenue, while Suncorp's discounted ticket program delivered more than $400k in savings.Read more
How BMW sealed one of Australia’s biggest sponsorship deals in “less than 24 hours”
BMW's Australian Rugby Union alliance – its largest-ever local sponsorship – came together in less than 24 hours, but results have vindicated the gut feeling which led to the partnership, says the luxury car brand's marketing boss.Read more
Virgin Australia’s sponsorship architect joins Myer
Michael Scott, Virgin Australia's lead marketer and one of the architects of the airline's AFL and V8 Supercars deals, has been appointed general manager of brand and marketing at Myer.Read more
Vic gambling foundation confident of cultural change; targets above-the-line
The chief executive of Victoria's Responsible Gambling Foundation says the organisation plans to tackle betting's growing presence in stadium and broadcast advertising following a stronger than anticipated reaction to its sponsorship strategy.Read more
Goodlife the first to back women’s AFL
Goodlife Health Clubs will partner with the AFL's growing female football program in a deal designed to help athletes prepare for the code's first national women's league.Read more
Cycling Australia re-signs Subaru; unveils strategic plan
Cycling Australia has renewed ties with key sponsor Subaru and targeted greater commercial gains as part of a new five-year strategic plan, launched this week.Read more
Brisbane Lions secure new tech partner
Telecommunications firm One Solution Mobile and Data, which has joined the Brisbane Lions sponsor roster, will donate a portion of all business generated through the relationship to the club's academy as part of the deal.Read more
Australian Ballet wins support for western Sydney concert series
Destination NSW, News Corp and the Penrith City Council will all support the Australian Ballet's western Sydney outreach event, 'Ballet Under the Stars'.Read more
Swisse fine-tunes “360-degree” sponsorship strategy
Swisse marketing boss Michael Howard says the supplements giant has tweaked its approach to sponsorship in a "massive" year for the brand, which includes its largest-ever Olympics and Paralympics leveraging program.Read more
