More latest news - page 916

LG branches into eSports; AFLPA sponsorship up 12%; and more

> LG branches into eSports with title deal
> Sydney Theatre Company confirms new sponsorship boss
> AFLPA sponsor revenue nears $1 million
> Toshiba links with Knights
> Tasmanian Racing secures wide-ranging Tabcorp deal
> Queensland; Victorian football bodies gain new partnersRead more

Medibank resets sponsorship strategy

Medibank has ended a number of key deals in order to better align with its new brand campaign, 'I Am Better', and future sponsorships will take a more targeted approach, says the company's head of sponsorship Sean Cadd.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?