Carlton and North Melbourne shore up major sponsorship assets
AFL sides North Melbourne and Carlton have secured eleventh-hour shorts and coach sponsors respectively, ahead of this weekend's AFL opening round.Read more
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Telstra looks to arts as new partnerships boss rings in changes
Telstra's new partnerships boss, Fady Taouk, has outlined the telco's evolving partnership philosophy, saying cultural spending will increase and that financial ROI has been displaced by customer experience.Read more
Eagles and Bombers secure key partners
Lion Dairy brand Masters has signed on as the new shorts sponsor of the AFL's West Coast Eagles, while Essendon has agreed a multi-year partnership with a new coaches' partner.Read more
Seek to support massive recruitment drive as GC2018 sponsor
Online employment giant Seek and software firm Centium have become the sixth and seventh partners to join the Gold Coast 2018 Commonwealth Games.Read more
Allied Express switches AFL allegiances
The Western Bulldogs AFL outfit has agreed signed a new partnership with logistics firm Allied Express, which has moved across after concluding a previous sponsorship with the North Melbourne Kangaroos.Read more
Creative Partnerships announces annual award winners
Business leaders from Wesfarmers, Brisbane Airport and the Sussan Group were among the award winners at the first edition of Creative Partnerships' resurrected annual awards night.Read more
Etihad Airways appoints first Australian sponsorship boss
Big-spending airline Etihad has appointed former Australian Rugby Union partnerships executive Simon Hawk to lead its local partnership operations.Read more
Mariners commit to co-major split as Masterfoods renews
The Central Coast Mariners will pursue its dual-major sponsor experiment for a second season following the extension of Masterfoods' deal as home-jersey sponsor.Read more
QRU picks up Bond University after sponsor drop-off
The Queensland Rugby Union has secured a major partnership expansion with Bond University as it begins recovery work from a $1.5m financial loss in 2015.Read more
McDonald’s bumps up AFL spending
McDonald's has signed its first club-level deals since becoming a league sponsor of the AFL and expanded its West Australian Football League partnership.Read more
